ElectrifyME | Chevy

For the Detroit Auto Show, Chevy wanted to create an experience that inspired the audience to check out Chevy’s new EV offerings, the Blazer and the Volt.

Design

Developing within Unity and Apple’s ARKit, we used iPads coupled with a built environment to create an augmented reality experience that allowed users to ‘electrify’ their appearance, and share pictures and videos of the results.

Hardscape

User Flow

1. A custom AR app introduces the user to filter options and environments.

2. Once options are selected, user presses the camera button and a countdown preempts photo time.

3. Upload photo to the ElectrifyME web page (back button to retake) or email to user.

Credits
Client: Chevrolet
Agency: Jack Morton
Produced at Flight School Studio

Flight School Team
Executive Creative Director: Brian Bowman
Design & Animation: Brian Bowman
Developer: Kyle Barnes
Producer: Sulivan Parker