As part of the BBDO launch for the groundbreaking all electric Mustang Mach-E, we created an immersive social campaign.

Using a series of experts from race car drivers to engineers and gearheads, we explored each of the key features for this electric vehicle with the goal to excite and educate. This was one of the many projects I worked on for Ford while at BBDO. Having owned a Mustang, this one was special.