Do What You Can’t | Samsung

Animated typography and thoughtful line animations thread the big and small moments of human interaction with Samsung’s technology. Summarized by the tagline “Do What You Can’t,” the film is an exercise in creating meaningful context using animated titles. No voice-over, only motion graphics and editorial do the heavy lifting, happy happy joy joy.

Credits

Agency: Leo Burnett

Produced at Trollbäck+Company
Creative Director: Brian Bowman
Producer: Kevin Anderson
Editor: September Raines
Animators: Eli Guillou, Bobby Hanley